Bill leads the marketing and communications functions for POCN, as well as the strategic planning and development for its portfolio of advanced clinician focused resources, tools and applications.
Before joining POCN, Bill was the Chief Marketing Officer for IBM Watson Health, where he had global responsibility for marketing strategy, communications, social media, demand generation, and events. Prior to IBM, he was the Executive Vice President and Chief Digital Officer at WPP, leading the digital marketing business for Johnson & Johnson. Bill was responsible for driving strategic innovations, ensuring creative excellence and leading the R&D of emerging technologies to protect and grow market share.
Bill has been a frequent speaker on the future of digital and the innovative role social media and mobile can play in healthcare and has been a featured guest on Fox News and CNBC.